Oakwood Pet Care
Packaging design for all dogs great and small.
To better compete with larger pet care suppliers, new packaging was required to differentiate Oakwood’s range and to improve its shelf presence. Using distinctive dog breeds and playful copy created personality in a market dominated by endless packaging featuring pretty golden retrievers.
Project included concept, design, copywriting, advertising and marketing strategy.
After launching the updated packaging, the brand saw a 20% uplift in sales of existing products plus immediate sales of 800—1,100 per week for new products.