Flexovit circular saw blades

New product packaging design for a well-known tradie brand.

A natural product extension for Australia’s leading manufacturer of cutting wheels and abrasives, Flexovit required an innovative approach to a cluttered market.

Product choice for consumers was simplified with clear and concise information and a new pack format created to minimise space and create shelf appeal.

Project included packaging and blade concept, design, copywriting and new format development.

Flexovit Portfolio Flexovit Packaging.jpg

Consumers were confronted by vast amounts of information and product claims, resulting in information overload. To differentiate Flexovit from its competitors and improve the buying process, a simplified design with a strong hierarchy was created.

Flexovit Portfolio Flexovit Packaging Competitors.jpg

Flexovit circular saw blades packaging design

Flexovit circular saw blades

New product packaging design for a well-known tradie brand.

Consumers were confronted by vast amounts of information and product claims, resulting in information overload. To differentiate Flexovit from its competitors and improve the buying process, a simplified design with a strong hierarchy was created.