Europcar head office
Environmental design to create a dynamic space for staff.
Spread over a vast open plan space, the brief for the new Melbourne head office was to create an interesting and vibrant environment. A visual narrative was created based on the concept of a car journey. Using large scale wall murals combined with smaller details, staff are taken on a journey through an ever-changing brand story.
A lateral approach to strict brand guidelines allowed for the development of dynamic and diverse graphic elements, whilst remaining true to the brand and creating a cohesive overall space.