FC Design

Subtle and sophisticated branding for a startup business.

To most, the term ‘structural engineer’ doesn’t carry the same panache as ‘architect’ might. But it’s the hidden technical work of the engineer that ensures a building’s structural integrity.

It was this idea of the subtle or hidden element that created the foundation for the identity. Simplicity allows form and function to unite gracefully with restrained sophistication.

And a simple client request to have a ruler on the business card became the basis of the visual language. Again unifying form and function to create a sense of technical prowess.