Wise Schools P&C video concepts
WS003 / Concept development / Created 08 April 2022
Concept 1 — Upbeat and informative
It’s possible the amount of onscreen text could be reduced with a voice-over reading the longer explanative text. But without a high quality recording this may reduce the overall professionalism.
Concept 2 — Informal and a little playful
The voice-over is created with Text To Speech (TTS) software so is somewhat robotic and far from perfect. This would ideally require professional talent to achieve a better result.
Concept 3 — Uplifting
The repetitive use of ‘we believe’ is a simple but effective device to create an engaging promotional video. The soundtrack paired with simple imagery and statements creates an uplifting and inspirational tone.